Where businesses find real answers — fast.
How iQLY works
From challenge to decision in days.
Three steps. iQLY hosts, promotes, and filters. You pick the insight that moves your business forward.
- 01
Create a challenge
Define your business problem, set the timeline, and set the reward amount for winning submissions.
- 02
Receive insights
Get quality submissions from consumers who fit your target market, ranked as they land.
- 03
Pick winners
Review submissions and select the insights that drive your business forward. Escrow releases to the winners.
Use cases
Test ideas, validate assumptions, decide with confidence.
iQLY helps companies test ideas, validate assumptions, and make better decisions with real input from everyday Nigerians.
For Nigerian businesses
Make decisions with real consumer thinking, not guesswork.
Whether you're launching something new or improving what already exists, iQLY helps you learn directly from the people you serve.
- Get innovative ideas & creative solutions to recurring business problems
- Learn what consumers actually value — not what they say on social media
- Understand why consumers choose competitors
- Test new product ideas before launch
- Validate pricing expectations
- Test campaign messaging before rollout
- Get fast insight without traditional research costs or delays
For international businesses
Understand Nigerian consumers before you enter the market.
Nigeria is a large opportunity, but assumptions from other markets rarely translate directly. iQLY helps you learn what works locally before committing major resources.
- Test whether your product fits Nigerian expectations
- Adapt messaging for local relevance
- Understand trust signals that matter in Nigeria
- Validate pricing sensitivity
- Learn how consumers compare alternatives
- Identify adoption barriers early
- Build with the market, not around it
Why host challenges on iQLY
Make better decisions with real thinking from the people you're building for.
Raw consumer insight
Hear directly from everyday Nigerians in their own words. Move beyond assumptions and surface-level analytics to understand the reasoning behind consumer behaviour.
Innovative ideas & solutions
iQLY challenges surface practical suggestions, alternative viewpoints, and unexpected opportunities directly from real consumers.
Build brand visibility
Every challenge introduces your business and product to contributors across the platform, helping you build awareness, familiarity, curiosity, and early trust with the market.
Market validation
Validate products, pricing, positioning, and messaging with real consumers before committing significant resources. Understand market demand and identify barriers early.
Product testing
Get real users to test your product before launch. Discover bugs, usability issues, feature gaps, and improvement opportunities through direct feedback.
Discover talent
Identify creative thinkers, problem-solvers, and high-potential individuals through the quality of their submissions. Turn participants into future hires, ambassadors, or collaborators.
Features
Everything you need to run a challenge.
Structured tools that turn real consumer thinking into decision-ready answers.
Challenge Builder
Create structured challenges that guide contributors toward thoughtful, decision-ready responses in text, image, PDF, and video formats.
Audience Targeting
Reach the right Nigerian consumers by selecting demographics that match your product, market, or decision context.
Challenge Review Workspace
Review submissions efficiently with intelligent tagging, weighted scoring, highlights, and export tools to help your team identify the strongest ideas.
Secure Escrow
Reward pools are held securely until challenges close, ensuring transparent payouts and trusted participation.
Frequently asked questions
Questions, answered.
What is iQLY?
iQLY is a consumer intelligence platform that helps businesses make better decisions by collecting detailed, thoughtful responses from independent contributors. Instead of surveys, businesses create challenges that ask people to explain, justify, and expand on their reasoning & motivations.
How is iQLY different from surveys?
Surveys tell you what people think. iQLY helps you understand why they think it. Contributors submit detailed responses to open-ended challenges, giving you richer insights for product, marketing, pricing, and customer decisions.
What kinds of businesses use iQLY?
iQLY is designed for startups, established companies, agencies, researchers, NGOs, and public sector organisations — anyone who needs real consumer insights before making important decisions.
What can I use iQLY for?
Businesses commonly use iQLY to:
- Validate new product ideas
- Test marketing campaigns and messaging
- Understand consumer behaviour
- Compare against competitors
- Generate new product or feature ideas
- Improve customer experience
- Gather feedback before launching
How do you ensure quality responses?
Quality is central to iQLY. Contributors are rewarded for thoughtful, original submissions — not speed. Businesses review responses before selecting winners, while the platform uses contributor quality scoring and moderation to maintain high standards.
How much does it cost?
Pricing depends on your challenge type, target audience, and reward pool. We offer flexible options for businesses of different sizes, with plans designed to make consumer research accessible from early-stage startups to larger organisations.
How do I get started?
Simply create your business account, tell us what decision you're trying to make, and we'll help you launch your first challenge. You can start receiving consumer insights in just a few steps.
Create your first challenge
Ready to hear from real Nigerians?
Post a challenge today and get quality responses from real Nigerian consumers within 48–72 hours. No contracts. Pay per challenge.
Not sure where to start?